Key Documents

Joyna Terms of Service (UK Only)

Effective date: 3 September 2025

Joyna Ltd:
Registered Officed Address: 5th Floor, 167–169 Great Portland Street, London, United Kingdom, W1W 5PF

Company Number: 15197071

Contact: anna@joynarun.com

Disclaimer: Joyna provides routes that are optimized for lighting levels and built to prioritize areas of low crime based on publicly available data. We provide the safest available routes, however, we cannot guarantee the safety of users on our routes.

1) About these Terms

These Terms of Service (“Terms”) govern your access to and use of the Joyna websites, mobile applications and related services (collectively, the “Services”). They incorporate our Acceptable Use Policy and Privacy Policy (together, the “Policies”). By creating an account, clicking “Sign up,” or using the Services, you agree to these Terms. If you do not agree, do not use the Services.

These Terms are written for the United Kingdom only and are governed by UK law as set out below.

2) Who we are

The Services are provided by Joyna Ltd (“Joyna,” “we,” “us”). Our address is 5th Floor, 167–169 Great Portland Street, London, W1W 5PF, United Kingdom.

3) Eligibility & Accounts

  • You must be at least 13 to use the Services. If you are under the age at which you can enter a contract, your parent/guardian must review and agree to these Terms and is responsible for your use. 

  • You agree to provide accurate, current information and to keep it updated.

  • Keep your password confidential; you are responsible for activity on your account. Notify us promptly of any unauthorised use.

  • You may use third-party logins (e.g., Apple/Google). Their terms will apply to that login method.

4) Your privacy

Please read our Privacy Policy to understand how we collect, use, share and protect your personal information and how to manage your privacy settings. We comply with UK data protection law (UK GDPR and Data Protection Act 2018). You can contact us about privacy at anna@joynarun.com.

5) Third-party services & APIs

Some features connect with third-party services (for example, app stores, maps, device integrations, or fitness platforms). Their terms and privacy policies apply to your use of those features. You are responsible for complying with them.

6) Subscriptions, fees & auto-renewal

  • Some features require a paid subscription. Prices include applicable taxes where required.

  • If you subscribe via Apple App Store or Google Play, billing, free trials, cancellations and refunds are handled by that store and its terms.

  • Auto-renewal: Subscriptions renew automatically for the same period unless you cancel before the renewal date. We’ll explain renewal terms clearly at sign-up and provide instructions for cancellation.

  • Changing prices: We may change subscription fees on renewal. We’ll give reasonable notice and a chance to cancel before changes take effect.

7) Free trials & promotions

Free trials run for the period shown at sign-up. Unless you cancel before the end of the trial, your subscription converts to a paid plan and the then-current fee will be charged by your chosen platform.

8) Your right to cancel (UK “cooling-off”)

If you purchase a subscription directly from Joyna (not via an app store), you have 14 days from purchase to cancel for any reason and receive a full refund, provided you have not consented to immediate supply of digital content or started using subscriber-only features. If you ask us to start providing the Services during the cooling-off period, you lose the right to cancel under the Consumer Contracts Regulations 2013 once supply begins. To cancel, email anna@joynarun.com.

(If you subscribed via Apple/Google, please follow their cancellation and refund process.)

9) Cancellation & termination

You can cancel your subscription at any time (effective at the end of the current billing period). You may also delete your account. We may suspend or terminate your account where we reasonably believe you have breached these Terms or our Policies, to protect users, comply with law, or address security/operational risks. Where appropriate, we may offer an appeal route.

10) Your content and licence to Joyna

You retain ownership of content you upload or create on the Services (e.g., activities, posts, photos, route notes) (“Content”). You grant Joyna a non-exclusive, transferable, sub-licensable, royalty-free, worldwide licence to host, use, reproduce, adapt, publish, translate, distribute, display and create derivative works from your Content for operating, improving and promoting the Services. This licence ends when you delete the Content or your account, except to the extent your Content has been shared with others and they have not deleted it, or for backups and legal obligations.

You are responsible for your Content and confirm you have all necessary rights and permissions, and that it does not infringe others’ rights or break the law. You can set visibility/preferences using our privacy controls.

11) Community & acceptable use

You must follow our Acceptable Use Policy and Community Standards. We may monitor, hide, restrict or remove Content that breaches our rules or the law. You may be exposed to Content you find offensive—use your judgment and report issues to us.

12) Non-commercial use; links & feeds

The Services are for personal, non-commercial use unless we agree otherwise in writing. You may create a text link to our Services for non-commercial purposes that does not misrepresent or disparage Joyna. We may withdraw linking permissions at any time.

13) Health & safety disclaimer

Joyna does not provide medical advice. Always seek advice from a qualified professional about your health. Your outdoor activities carry risks (including injury or worse). You participate at your own risk and are responsible for exercising judgment about routes, conditions, lighting, traffic, surroundings and personal safety.

14) Safety features & recommendations

Joyna may provide safety-related features (e.g., lighting-aware routing, route variability prompts, “safety pins,” or community insights). These features are advisory only and may be incomplete, inaccurate or unavailable. Always make your own assessment and prioritise your safety.

15) Intellectual property

The Services (including software, design, look and feel, trademarks and content provided by Joyna) are protected by intellectual property laws. We grant you a personal, revocable, non-transferable, non-sublicensable, non-exclusive licence to use the Services in accordance with these Terms. You must not reverse engineer or create derivative works from the Services except where permitted by law.

Third-party trademarks and content belong to their owners and are used with permission or under licence.

16) Notices of IP infringement (UK)

If you believe material on the Services infringes your UK copyright or other IP rights, please email anna@joynarun.com with: (a) your contact details; (b) identification of the work/rights claimed; (c) the URL/location of the material; (d) why you believe it infringes; and (e) a statement of good-faith belief and that the information is accurate. We may share your notice with the user who posted the material. We will respond in accordance with applicable UK law.

17) Beta features

We may release features in beta/early access. They may be unstable or change at any time. Use is at your own risk and subject to these Terms. If you give us feedback, you grant Joyna a perpetual, royalty-free licence to use it.

18) Service changes

We may improve, modify or discontinue parts of the Services to maintain performance, security and legal compliance. If we make material changes that significantly impact you, we’ll give reasonable notice where practicable.

19) Warranties & disclaimers

The Services are provided “as is” and “as available.” We do not promise they will be uninterrupted or error-free, or that data (including maps, lighting, crime or other datasets) will be accurate or complete. To the fullest extent permitted by law, we exclude all implied warranties.

20) Liability

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under UK law.

If you are using the Services as a consumer, we are responsible for foreseeable loss and damage caused by our failure to use reasonable care and skill, but we are not responsible for loss or damage that is not foreseeable, caused by your misuse, or that results from events outside our reasonable control. We do not exclude liability for digital content that damages your device or digital content due to our failure to use reasonable care and skill.

If you use the Services for business purposes, we exclude all implied conditions, warranties and representations to the maximum extent permitted by law and will not be liable for loss of profits, revenue, business, goodwill, or for indirect or consequential loss. Our total liability arising from or in connection with the Services in any 12-month period shall not exceed the greater of (a) the amount you paid to Joyna for the Services in that period, or (b) £50.

Your statutory rights are not affected.

21) Indemnity (non-consumer use)

If you use the Services for business purposes, you agree to indemnify Joyna against claims arising from your Content, your breach of these Terms, or your misuse of the Services, to the extent permitted by law.

22) Communications

We may send you service notices and information electronically (in-app, email, or via the site). These satisfy legal notice requirements. You can manage marketing preferences in your settings.

23) Changes to these Terms

We may update these Terms. If we make material changes, we will provide reasonable advance notice (e.g., in-app or email). Continued use after changes take effect means you agree to the updated Terms. If you do not agree, you should stop using the Services and, if applicable, cancel your subscription and/or delete your account.

24) Governing law & jurisdiction (UK)

These Terms and any dispute or claim (including non-contractual disputes or claims) are governed by the laws of England and Wales. The courts of England and Wales will have exclusive jurisdiction. If you live in Scotland or Northern Ireland, you may bring proceedings in your local courts.

25) General

These Terms are the entire agreement between you and Joyna about the Services. If any provision is found invalid, the rest remains in force. We can assign our rights and obligations; you may not assign yours without our consent. No delay or failure to enforce rights is a waiver. Section headings are for convenience only.

Acceptable Use Policy

Effective date: 4 September 2025

Being part of the Joyna community means respecting yourself and others. By using Joyna’s Services, you agree to follow this Acceptable Use Policy alongside our Terms of Service and Privacy Policy.

This policy exists to keep Joyna safe, supportive, and empowering for everyone. If you break these rules, we may remove content, suspend, or close your account. You can also report content that violates these rules directly through the app.

1. Safety of Children and Young People

  • Absolutely no sexualisation, exploitation, or abuse of children or young people.

  • No grooming, sexual solicitation, or sharing of inappropriate images of minors.

  • Any suspected illegal content will be reported to UK authorities.

2. Harassment and Bullying

  • Do not intimidate, harass, or cause someone to fear for their safety.

  • No threats, abusive messages, or targeting people with insults, slurs, or unwanted sexualisation.

  • No doxxing (sharing someone’s private details without consent).

3. Hateful or Discriminatory Content

  • Do not attack or demean people based on race, ethnicity, nationality, religion, sex, gender identity, sexual orientation, disability, body type, or any other protected characteristic.

  • No hate symbols, harmful stereotypes, or content encouraging violence or exclusion.

4. False or Harmful Information

  • Do not share knowingly false or misleading information that could cause harm (e.g., about personal safety, medical issues, or public emergencies).

  • No impersonation of others.

5. Violence and Graphic Content

  • Do not post violent, gory, or shocking imagery.

  • No glorifying, promoting, or encouraging violent acts or dangerous activities.

6. Sexual Content

  • Do not share sexually explicit or pornographic content.

  • No sharing of intimate images without consent (“revenge porn”).

7. Self-Harm and Eating Disorders

  • Do not post content that encourages or promotes suicide, self-harm, or eating disorders.

  • If you are struggling, please seek help. [Samaritans 116 123 (UK, free 24/7)].

8. Spam and Inauthentic Behaviour

  • Do not use Joyna to spam, promote scams, or mislead others.

  • Only upload authentic running or walking activities you have completed.

  • Do not attempt to manipulate leaderboards, safety data, or other app features.

9. Privacy and Personal Information

  • Do not share other people’s private details (addresses, phone numbers, personal images) without consent.

  • Respect your own safety: avoid posting information that reveals your home or predictable routines.

10. Restricted Goods and Illegal Activity

  • Do not use Joyna to buy, sell, or promote illegal products or services.

  • No content encouraging criminal activity.

Enforcement and Appeals

  • If we find content or behaviour that breaks this policy, we may remove the content, suspend features, or close your account.

  • You will be notified if action is taken and may appeal within 6 months of the decision by contacting anna@joynarun.com.

  • Appeals will be reviewed by a member of our team.

Reporting Content

If you see something that violates these rules, please report it via the app or contact anna@joynarun.com.

Privacy Policy

Effective date: 3 September 2025

Joyna Ltd
5th Floor, 167–169 Great Portland Street, London, United Kingdom, W1W 5PF
Contact: anna@joynarun.com

1. Introduction

This Privacy Policy explains how Joyna Ltd (“Joyna”, “we”, “our”, “us”) collects, uses, shares, and protects your personal information when you use our websites, mobile applications, and related services (the “Services”).

Please also read our Terms of Service, which set out the rules governing your use of the Services.

Joyna is registered in the United Kingdom and is subject to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are registered with the Information Commissioner’s Office (ICO) as a data controller.

2. The information we collect

We only collect the personal information necessary to operate the Services. This includes:

  • Account details: name, email address, username, password.

  • Basic profile info (optional): date of birth, gender.

  • Location data: if you enable GPS while using the Services, we may collect location points to generate or record routes. We do not track your device location when you are not using the app.

  • Content you share: posts, route notes, comments, photos, or other material you choose to upload.

  • Device and technical data: IP address, device type, operating system, app version, crash logs, and analytics (collected automatically for security and service improvement).

  • Payment information: if you subscribe, payments are processed by Apple App Store or Google Play. Joyna does not store card or bank details.

We do not collect or process health data (e.g., heart rate, menstrual cycle, medical information) at this stage of the product.

3. How we use your information

We use your personal information to:

  • Provide and personalise the Services.

  • Enable features such as route planning, activity sharing, and safety alerts.

  • Improve and test our app (using aggregated analytics).

  • Communicate with you about your account, updates, or support queries.

  • Send optional marketing messages (only if you consent; you can unsubscribe at any time).

  • Comply with legal obligations and protect against misuse or security threats.

4. Sharing your information

We do not sell your personal information. We only share it:

  • With service providers who help us operate the Services (e.g., cloud hosting, analytics, email providers).

  • With app stores (Apple/Google) to process subscriptions.

  • If required by law, court order, or to protect legal rights and user safety.

  • If you choose to make content public (e.g., a public route or post), it may be viewable by other users or on the internet.

5. Your choices and controls

You have control over your privacy:

  • Profile settings: choose what others can see (e.g., private or public routes, posts).

  • Location settings: you can disable GPS permissions on your device at any time.

  • Marketing: opt out of marketing emails or push notifications at any time.

  • Account deletion: you can delete your account in the app. Once deleted, we permanently remove your personal data from our systems (except where retention is required by law).

6. Your rights

Under UK GDPR you have the right to:

  • Access your personal data.

  • Correct inaccurate or incomplete data.

  • Delete your data (“right to be forgotten”).

  • Restrict or object to processing in certain circumstances.

  • Port your data to another provider.

To exercise these rights, contact us at anna@joynarun.com. You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data has been mishandled (www.ico.org.uk).

7. Data storage & retention

  • Data is stored securely on reputable cloud hosting providers in the UK/EU.

  • We keep your personal information only as long as necessary to provide the Services, comply with legal obligations, or resolve disputes.

  • If you delete your account, we erase your data within 30 days, except where longer retention is legally required.

8. Children’s privacy

The Services are not directed at children under 13. We do not knowingly collect personal information from anyone under 13. Users aged 13–17 should have parental permission before using the Services.

9. Security

We use technical and organisational safeguards (encryption, access controls, secure hosting) to protect your information. However, no system is completely secure—please keep your password confidential and notify us of any suspicious activity.

10. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you (e.g., in-app or by email). Continued use of the Services after changes take effect means you accept the updated policy.

11. Contact us

If you have any questions about this Privacy Policy or your data rights, please contact:

Data Protection Contact
Joyna Ltd
5th Floor, 167–169 Great Portland Street
London, United Kingdom, W1W 5PF
Email: anna@joynarun.com

Data Privacy Policy

Your privacy matters to us. At Joyna, we want you to feel safe, in control, and confident about how your data is used.

  • Your choice comes first. We will always ask your permission before collecting personal data such as location or photos. You can change your settings or withdraw consent at any time.

  • Download your data. You can request a copy of your Joyna account information — including your activities, routes, and profile details — at any time.

  • Control what you share. You decide whether your activities are visible to everyone, just your followers, or only you. Default settings for under-18 users are more restrictive to protect young people.

  • Your content, your rights. You own the content you upload. If you delete your account, your activities and profile will be permanently removed from Joyna’s systems. (We may retain anonymised, aggregated route data to help improve the service for the community, but this can’t be linked back to you.)

  • No health data yet. Joyna does not currently collect or process health-related data (such as heart rate). If this changes in the future, we’ll always ask for your explicit consent first.

  • Safety by design. Features such as hidden start/end points and route-sharing controls are built to help you manage what others see about your running routines.

  • Your privacy settings. Joyna offers a range of privacy controls so you can choose what you share with other runners and with the public. You can adjust these any time in your app settings.

If you have questions or want to manage your data, please contact us at anna@joynarun.com. 

Data Retention Policy

Effective date: 4 September 2025

Joyna only keeps your personal data for as long as it is needed to provide our Services, meet our legal obligations, or protect our rights. When data is no longer required, we delete it securely or anonymise it so it can no longer be linked to you.

How long we keep different types of data

  • Account details (name, email, login information):
    Kept for as long as you have an account with us. Deleted within 45 days after you close your account.

  • Activities and routes:
    Kept until you delete them or delete your account. If you close your account, activities and routes are deleted within 45 days. We may retain anonymised, aggregated route data to help improve our services, but this cannot be linked back to you.

  • Location data (GPS):
    Collected only while you are using the app. Stored with your activity until you delete the activity or your account.

  • Profile content (photos, posts, comments):
    Kept until you delete the content or delete your account. Deleted within 45 days of account closure.

  • Payment information:
    Processed directly by Apple App Store or Google Play. Joyna does not store your full payment card details. Transaction records may be retained for up to 7 years to comply with tax and accounting laws.

  • Communications with us (support requests, feedback):
    Kept for up to 2 years after the request is resolved, unless we need to retain them longer for legal or security reasons.

  • Technical and log data (e.g., IP address, device information):
    Kept for up to 12 months for security, fraud prevention, and troubleshooting.

Special rules for under-18 users

In line with the UK Age-Appropriate Design Code, we apply stronger defaults for young people. Data is retained only for as long as necessary to provide the service, and deleted within 45 days of account closure.

Legal requirements

We may need to retain some information for longer if required by law (e.g., tax, accounting, regulatory obligations) or if necessary to establish, exercise, or defend legal claims.

Deletion timelines

Once you request deletion of your account, your data will normally be permanently deleted from our systems (including backups) within 45 days. In some cases, it may take up to 90 days where secure erasure from backups is required.

Questions

If you have questions about data retention or want to request deletion, please contact us at anna@joynarun.com.